Concert Promotion & The Live Music Industry TUTORIAL
How to start or grow you own live music business.
What you’ll learn:
- What is a concert promoter
- Major areas of focus when potentially putting on a show
- Finding the right artist and venue, and setting budgets for success
- What is a live music/concert deal, and what is important when making one
- How to get a show confirmed and put it on sale
- Marketing a show. How to budget and efficiently spending money
- Managing a show as it is on-sale. Ticket sales, projections, technical logistics
Requirements
Just a basic knowledge of concerts. Including ticket sales and some very non technical show knowledge
Description
The most amazing thing about putting on concerts, is that anyone can do it! In this course I will teach you what it means to be a concert promoter, both in title and in responsibility. You will get full access on how things work behind the curtain, and how concerts are brought to life in a town near you. Starting with the basics, you’ll learn what’s needed to begin exploring the idea of promoting a show and the strategies involved with success. We will cover how to find the right artist, the best venue, and understanding the relationship a promoter has to each. This course will walk you through each step from initial conversations, deal negotiations, show confirmation, marketing, and day of show execution. My goal is help you understand that it’s possible for ANYONE to do this, and this course is designed to show you how to do it well. Putting on a concert is a lot of work and a lot of responsibility. In the live music industry your reputation is the single most important thing, and with this course you should be able to execute a concert with full competency and knowledge of how to take care of an artist, respect a venue, and engage with fans. A positive reputation will follow if each of those areas is successfully achieved. It’s a huge subject, and it is SO much fun to explore. After completion, you should have the tools you need to understand everything involved in finding, negotiating, and executing a concert of your own!
Overview
Section 1: Introduction
- Lecture 1 Introduction
Section 2: Lesson 1: What is Concert Promotion and the Live Music Industry Environment
- Lecture 2 Lesson 1: What is Concert Promotion and the Live Music Industry Environment
Section 3: Lesson 2: The Basics of Putting on a Show. Part 1
- Lecture 3 Lesson 2: The Basics of Putting on a Show. Part 1
- Lecture 4 Lesson 2: Whiteboard Demonstration of budgeting & projections
Section 4: Lesson 3: The Basics of Putting on a Show. Part 2
- Lecture 5 Lesson 3: The Basics of Putting on a Show. Part 2
Section 5: Lesson 4: RISK
- Lecture 6 Lesson 4: RISK
Section 6: Lesson 5: Finding an Artist & Understanding the Deal
- Lecture 7 Lesson 5: Finding an Artist & Understanding the Deal
Section 7: Lesson 6: Finding a Venue & Understanding the Deal
- Lecture 8 Lesson 6: Finding a Venue & Understanding the Deal
Section 8: Knowledge Check: Create an Offer for an Artist.
Independent Concert Promoters, Music Lovers, Musicians, Venue Employees, Music Business Students. Anyone curious to pull back the curtain on how music comes to life at a ground level.
